The Stripped Project

It is time for honesty and transparency in social media. Let's stop defining beauty by a lack of flaws and start defining it by feeling comfortable and confident within them. We all have flaws; physical, mental, and emotional. As a result, we all have something uniquely beautiful to offer the world. We have enough women feeling inadequate, we need more women who feel comfortable being real and relatable on social media. Women who are not afraid of imperfection.

This is why I started The Stripped Project. I wanted to take women that we traditionally see as perfect and flawless on social media, and strip them down to their natural and honest selves. The Stripped Project is a compilation of raw portraits featuring lifestyle bloggers with no makeup and no retouching. As a photographer, I often find that what my subject considers to be her biggest flaw is actually her most beautiful and defining attribute. With these photographs, I want women to see themselves as I see them; authentic and captivating, with a beauty that is uniquely their own.

I think it’s an important message about inner beauty that’s not talked about enough, especially on social media. The trouble with outward beauty is it never ends. There’s always something more you can do to be ‘perfect’. And the essence of inner beauty is coming to the realization that ‘I Am Enough’... and resting in that.
— Karla Reed, Instagram Blogger @karlareed
The project embodied something in which I really believe. We women need to show others our real sides. We need to show others, so we can celebrate reality.
— Athelia Woolley Lesueur, Shabby Apple Founder & CEO

Women struggle every day with their self worth and body image. We are all striving for an ideal that is unobtainable. From celebrities and their perceived perfection in movies and magazines to the sweeping popularity of lifestyle bloggers, the expectations for perfection have been taken to a whole new level. We are now comparing ourselves to everyday women; bloggers who appear to live lives that are somehow perfect and beautiful. I wanted to show what is really underneath all that makeup, by taking photos that are real and raw.

The more authentic and relatable we can be on social media, the more we can inspire and empower others to feel confident, beautiful, and comfortable in their own skin. Ultimately, I hope to show women that there is more to beauty than physical attributes. Being candid and genuine is the most beautiful thing, of all.

Article and images submitted by Jordan Zobrist

Jordan is a photographer with no professional training who stumbled upon her passion a little later in life. For Jordan, photography is all about capturing the full mind, body, and spirit of another individual in one single image. A moment that is beautiful, magical, and emotional all on its own, without any fabrication. In the end, photography makes her feel like a creator fulfilling her purpose. 

Learn more about Jordan and The Stripped Project by visiting